Cardinal: Give us a primer — what do you roast?
Matt: We’ve got our packaging lined up in three colors — a black bag, a craft bag and a white bag. Our black bag is our espresso line. Our craft bag is our blends, and all of our blends are either regionally inspired or travel inspired. Our three blends right now are Day Tripper, Carry On and Globe Trotter. And then our white bags are our lines that are “relationship coffee.”
Cardinal: Which means?
Matt: Well, we have a relationship down in Colombia — I was there back in February — and basically we’ll go to auctions and bid on coffee from farmers that have never sold their coffee outside of their own country.
Good Folks is considered very, very small. Stumptown or Intelligentsia, they’re small. And yet they’re massive compared to us. There are things that they can get that we can’t get, and there are things we can get that they can’t get.
We can go in and buy 10,000-20,000 pounds of coffee from a farm — just kind of buy their whole farm — and (larger roasters) can’t do that, it’s just too delicate for them. But we can do that, and grow with the farmer, and they’ll grow with us. We can tell that story and say, that’s our coffee from these guys, and no one else has it.
Cardinal: Tell us more about the black bag, Fast Track, which is the Good Folks blend that goes into our coffee liqueur?
Matt: Fast Track is our espresso, and it doubles as a dark roast. It’s got a nice chocolatey, caramely sweetness to it. It’s not crazy dark and it’s not light at all — it’s just that happy medium. In coffee drinks, it really pushes through milk or cream. I was really happy you guys chose this one for the liqueur.