No Marketing Department Needed

Marketing is a blanket term for everything a business does. Creating new products? Marketing. Designing a website or label? Marketing. It has lost most of its usefulness to define work. The more meaningful term that we use is “demand creation”. What you likely need is a content person (to write blog and Facebook posts, shoot instagram photos, and make Youtube videos), a design person (to create materials like packaging, advertisements, and POS materials), and an events person (to manage events at the distillery, off-site tastings, and festivals or conferences). In the early days, you might have one or two people that do all of these things. But try to find people in your company that can take some of this load off your shoulders for you. Maybe a bartender has some Photoshop skills. Or your distiller is already using Instagram. Get them the launch codes to your social channels and let them go crazy.